OpenSurge

OpenSurge

xTuple Teams with Crossroads Public Relations

Crossroads Public Relations, a full-service agency that leverages traditional PR and social media expertise for B2B technology companies, today announced that xTuple, the leader in open source enterprise resource planning (ERP) software, has selected the agency to expand their national and global footprint and reach their key audiences including analysts, journalists, bloggers and other influencers.

“Having worked with other PR firms, we were looking for a strategic partnership that provided not only the experience and capabilities but a measure of self-starting initiative to help move our business forward”
Reporting a successful 2009 despite hard-hitting market conditions, it was essential for xTuple to ring in the new year with an experienced PR team that knew the industry, knew the influencers, and could build on the company’s success.

“Having worked with other PR firms, we were looking for a strategic partnership that provided not only the experience and capabilities but a measure of self-starting initiative to help move our business forward,” said xTuple CEO Ned Lilly. “We are very excited about this new alliance with Crossroads PR, and look forward to growing together.”

xTuple recently doubled both its customer and partner base as well as experienced a dramatic acceleration of its global user community to over 20,000 active members. For most of 2009, and continuing into 2010, the free and open source PostBooks Edition of xTuple ERP was the #1 most active project on the SourceForge.net open source portal, having been downloaded over 330,000 times.

“We are thrilled to have xTuple join us. Crossroads PR offers professional PR services in the traditional sense, but we differentiate ourselves by leveraging the right mix of PR, social media and business acumen. With ever-changing media outlets, it is essential for agencies to continually evolve to meet the needs of clients and their PR goals,” said Kristi Lee-John, co-owner of Crossroads PR. “We look forward to leveraging our fresh ideas and expertise of the industry to help xTuple achieve PR success.”

About xTuple

xTuple develops next-generation, enterprise-class business process applications powered by open source software such as Linux, PostgreSQL, and Qt. xTuple products give companies better control over operations, increased productivity, and measurable growth across all areas of their businesses – all at a lower cost of ownership. For more information, please visit the company web site at www.xtuple.com or the open source community site at www.xtuple.org.